Final draft video

Final Music video



Following the research, planning and construction stages of our media project, we finally completed the video. This video can been seen above...

We wanted to make a conventional Drum and Bass music video which i think we have achieved. Through the research of multiple music videos we identified the conventional aspects of this particular genre. We then implemented them into our music video. However what makes ours successful is the way we challenged some of these conventions. We don't see any extreme sports instead seeing more of the masked character and artists. Commonly see filler shots within a music video of sports such as skateboarding and free running. This is different from the norm whilst still being interesting for the audience. Further more we also don't have a narrative. In videos such as Voodoo people, another D&B music video, we see the a group of people running blind folded across a court. This encourages the asking of questions. Our video does not have this narrative/ storyline instead relying on the appearance of the masked character to make it appealing and interesting.

We have made a lot of changes to our music video between this copy and the first draft. I think the most successful difference is in the editing. If we compare the three drafts this video has a lot quicker cuts, cutting to the beat of the music. This makes it much more interesting emphasising the speed and tempo of the music. A further change worth noting is the removal of the storyline and the replacement of this with the fire effect and increased presence of the masked character. We felt this was more appropriate for our particular genre. Audience feedback also suggested the removal of the storyline as they felt it didn't make sense, didn't have any significance in the video. The introduction of the fire was a welcome extra as it highlighted the urban theme we wanted to achieve in our sequence.

The evaluation questions highlight these changes...