Q1) In what ways does your media product use, develop or challenge formsand conventions of real media products?

Group evaluation video

Real media text examples;

• Editing- Tempo of the cuts: 

Pop music videos generally consist of slow tempo cuts, often in relation to the beat of the visuals seen on screen.
Example- Katy Perry, Last Friday Night
 

Rock and other genres such as drum and bass show fast paced editing. This makes it visually more interesting and relates well to the low key lighting as conventionally seen in these types of videos. The clips also tend to cut to the beat of the music...
Example-Voodoo People (pendulum remix)

•  Mise en scene- Locations and costumes

Pop music videos are usually represented though bright and colorful visuals. Conventionally we see many costume changes within a pop music video and a 3+ locations represented, which is more than often achieved through green screens. 
Example- Ke$ha- Tik Tok




Rock music videos in contrast usually incorporate low key lighting, using much darker colours such as black. This is also the case in our drum and bass music video, in which we incorporated a brightness and contrast effect to all the clips to make sure they conventionally looked low key.
Example-Noisia- Shellshock

• Camerawork- Range of camera angles 

Pop music videos conventionally have a limited range of  camera angles limiting it to close ups and other angles to promote the artist, mainly during lip singing stages.
Example- Bastille- Pompeii
 


In contrast other genres such as drum and bass try to hide the identity of the artists, usually though masks, but also through the range of camera angles. D&B therefore would usually Incorporate long shots which hide the identity, if the artist is even shown. This is only conventional and not always used. 
Example- TC- Get Down Low